Ethics, also known as moral philosophy, is a branch of philosophy that addresses questions about morality that is, concepts such as good and evil, right and wrong, virtue and vice, justice, etc.
Ethics and the idea of ethical advertising have recently become an extremely hot topic at currant society. The whole issue has captured peoples’ attention both for personal (doing some good for our consciences) and professional reasons (doing some good for our bottom line as well as our Clients’). However, there are a wide variety of interpretations of what this means and how committed individual people are to the idea.
There is no secret that advertisements are supposed to persuade you to buy a product. That’s their job. Advertising may attempt to educate you or entertain you, but beneath it all, the ultimate goal is always to sell you. So, it’s only natural that advertisers would resort to all kinds of slippery tactics as a way of getting you motivated to buy. The question is this: are these strategies ethical? Do companies have an obligation to tell the truth or does the goal of selling the product override such ethical concerns.
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