MGUVK I-TAP: Notions of originality & recontextualised ideas

In modern world there are various kinds of creative designs. Although those are very modern and creative, there is a doubt which always on our mind, which questions is this original idea or reproduction of previous design (a Copy). Most of the time, it’s not an original idea. Because, a person or the team which designs that particular art work will go through enormous range of previous sketches, collages, drawings, prints, Archaeological findings and various kind of researches before they develop the art work. So getting an idea from a previous design can’t be criminal offence or unethical effort. It can be define as the Notions of originality & recontextualised ideas. The subject where the interesting examples begins

Andy Warhols picture of Marylin Monroe was probably made for Marylin herself. The picture was made in the sixties when all the bright colours and hippy colours were contemporary; the vivid colours that he has chosen work well together. By keeping the skin tone a subtle pink and enhancing the other colours to a nearly neon tone makes the picture one of a kind in its time. Also enhancing Marylins best features such as the lips and hair.As the colours used are so bright the visual communication that the picture is putting across is very strong and powerful. This piece of art was created intentionally to get the viewers attention by the use of fluorescent colours that would usually clash when brought together. This piece would be for the younger generation of that time, more than likely at the higher end of the financial status.

This image is a recreation of the Marylin picture by Andy Warhole it is an image created by Matteo Bertolio for tank magazine in 2004. It is a photograph of a beautiful young lady wearing a wig and heavy eye and lip makeup. The artist has then edited the colours on the computer, making the hair eye and lip colour extremely bright also placing the image on a bright blue background makes the image stand out. The image is used in the tank magazine, which is aimed at a younger age bracket of both genders interested in contemporary art. This is an effective piece of visual communication as people can relate to the Marylin painting by Andy Warhole, the use of the intense colours make the image dominant.This recreation of a classic piece of art, works well for its time and generation of 2004, extra features such as the pin in her hair and the necklace instead of a collar works great to give it that modern edge, Bertolio makes his piece of work look clean, which always makes art look more modern ad designed.

And this shows that how the “Nike” used range of fluorescent color versions of Marylin picture used in a modern shoe

Above painting is world famous “jesus last supper” done by Leonardo da vici. The Last Supper did in 15th century mural painting in Milan created by Leonardo da Vinci for his patron Duke Ludovico Sforza and his duchess Beatrice d'Este. It represents the scene of The Last Supper from the final days of Jesus as narrated in the Gospel of John 13:21, when Jesus announces that one of his Twelve Apostles would betray him. And below images shows that how the designers recontextualised this idea or the theme using their creativity for their designs