Semiotics can be define as a sign processes, indication, designation, likeness, analogy, metaphor,symbolism, signification, and communication. Semiotics is closely related to the field of linguistics, which, for its part, studies the structure and meaning of language more specifically. In short Semiotic can define as a “study of signs and signifying practices”
Picture on Right shows a hand of a man. What is says to you. This is where the Semiotics building up. It varies according to the time it uses. For example when you met one of your friend it’s a HI5, when you leaving someone you know its bye. Sometimes it’s a STOP or it can be Five pounds.
Like vice Semiotics Developed and spread within people Time by time. The main thing vast world of semiotics is to understand what signs are. Signs point to a meaning, there are
three types of signs, Iconic, Indexical and Symbol.
An iconic sign, Looks like what it represents. Here is an example a roundabout sign. It doesn’t have to look identical but anyone could understand that this was a directional map of a roundabout because of it’s characteristics. Another example is this fire exit sign. It clearly shows a door and a person walking out. Representing its meaning.
In its simplest form, Semiotics can be described as the study of signs. Not signs as we normally think of signs, but signs in a much broader context that includes anything capable of standing for or representing a separate meaning.
Structuralism is an analytical method used by many semioticians. Structuralists seek to describe the overall organization of sign systems as languages. They search for the deep and complex structures underlying the surface features of phenomena.
Social Semiotics has taken the structuralist concern with the internal relations of parts within a self-contained system to the next level, seeking to explore the use of signs in specific social situations.
Semiotics and the branch of linguistics known as Semantics have a common concern with the meaning of signs. Semantics focuses on what words mean while semiotics is concerned with how signs mean. Semiotics embraces semantics, along with the other traditional branches of linguistics as follows:
· Semantics: the relationship of signs to what they stand for.
· Syntactics (or syntax): the formal or structural relations between signs.
· Pragmatics: the relation of signs to interpreters.
On Paradigms Barthes suggested...
Roland Barthes (1967) outlined the paradigmatic and syntagmatic elements of the 'garment
system' in similar terms.
The paradigmatic elements are the items which cannot be worn at the same time on the same part of the body (such as hats, trousers, shoes).
The syntagmatic dimension is the juxtaposition of different elements at the same time in a complete ensemble from hat to shoes.
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Sources:
Lecture Notes
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